The backbone of Al Shifa Traders is our dedicated and experienced leadership team. Each member plays a crucial role in maintaining our legacy and driving the company forward.
Haji Asad Ullah (CEO & Founder)
Haji Asad Ullah, the esteemed CEO and Founder of Al Shifa Traders, stands as a prominent and highly respected figure in the honey industry. With a visionary approach and a deep-rooted passion for natural products, he laid the foundation of Al Shifa Traders with the goal of delivering premium-quality honey to customers both locally and globally. Under his dynamic leadership, the company has grown from a humble venture into a trusted name known for purity, authenticity, and excellence. Haji Asad Ullah's extensive knowledge of various honey types, from rare wildflower blends to monofloral specialties, has positioned Al Shifa Traders at the forefront of the market. His decades of experience, coupled with strong and enduring relationships across the industry, have not only driven the company’s growth but have also elevated the standards of honey production and distribution. Through his dedication to quality, sustainability, and customer satisfaction, Haji Asad Ullah continues to inspire trust and admiration across the sector. His contributions have been instrumental in building a brand that is synonymous with integrity, tradition, and innovation in the world of natural honey.
Abdur Rahman (General Manager)
Abdur Rahman is a young, visionary leader who brings energy, innovation, and a forward-thinking mindset to Al Shifa Traders. Having grown up under the mentorship of his father, Haji Asad Ullah, he has been deeply involved in the honey trade from an early age. This early exposure not only instilled in him a strong understanding of the business but also a deep respect for the values of quality, integrity, and dedication that Al Shifa Traders represents. With a solid academic foundation in business and international trade, Abdur Rahman combines traditional industry knowledge with modern strategies to drive the company’s growth. His relentless pursuit of innovation and excellence has played a crucial role in expanding the company’s reach beyond local markets. Through his expertise in global trade dynamics, market research, and strategic partnerships, he has successfully led initiatives that have introduced Al Shifa Traders to new international markets, significantly enhancing the brand’s visibility and credibility. Abdur Rahman’s leadership reflects a perfect blend of youthful ambition and professional insight. He is committed to elevating Al Shifa Traders into a globally recognized brand while staying true to the company’s core values. His strategic vision, passion for natural products, and dedication to continuous improvement continue to drive the company toward greater heights.
Abdullah (Accounts Manager)
Abdullah plays a vital role in the financial backbone of Al Shifa Traders, ensuring accuracy, transparency, and efficiency in all financial operations. With a sharp eye for detail and a strong grasp of accounting principles, he manages the company’s finances with professionalism and integrity. His commitment to maintaining streamlined financial processes has helped support the company’s growth and operational stability. Abdullah’s analytical mindset, combined with his dedication to upholding the company’s values, makes him an indispensable part of the team.
Yousaf (Marketing Manager)
Yousaf serves as the Marketing Manager at Al Shifa Traders, where he plays a key role in shaping and executing the company’s marketing vision. With several years of experience in both marketing and financial operations, he brings a well-rounded perspective that aligns strategic planning with practical execution. His deep understanding of market dynamics, customer behavior, and brand positioning has made him an integral part of the company’s continued growth. Yousaf’s energetic leadership and data-driven approach have been instrumental in expanding the company’s outreach and strengthening its brand identity. From developing impactful campaigns to building customer relationships, his efforts consistently drive engagement and visibility across local and regional markets. Working closely under the guidance of the CEO and General Manager, Yousaf continues to refine the company’s marketing strategies while embracing innovation and adaptability. His dedication, professionalism, and results-oriented mindset contribute significantly to Al Shifa Traders’ growing success in an increasingly competitive industry.